Dissertation (2017)

Abstract

2016 was a year of political and social polarization and division. Whilst many blamed the idea of ‘fake news’ for this, it is possible that they have missed the bigger picture. This dissertation is a topical and up-to-date analysis of how social media platforms Facebook and Twitter spread sensationalist content in 2016, and what the effects of this were. Throughout, pre- existing literature is explained and evaluated. To aid with my research, I have also carried out a survey to get opinions from social media users.

Word Count: 9,392

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Quirky Films Essay (2018)

Abstract

James MacDowell writes that the quirky film has ‘a tone that exists on a knife-edge of judgement and empathy, detachment and engagement, irony and sincerity’ (MacDowell 2010: 13). This essay is an analysis of that claim.

Word Count: 4,720

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Case Study: A Critical Analysis of HBO’s Marketing Strategies for Game of Thrones (2017)

Abstract

Contrary to almost every other show in its genre, Game of Thrones (HBO, 2011-2019) has seen a confident and steady rise in viewership over the years. In this analysis I will explore how the show has achieved such a strong pattern, evaluate the roles of HBO’s marketing strategies and discuss the extent to which fan participation online has contributed to its publicity.

Word Count: 1,996