Hello internet!

It’s been a while since I first created this website back in 2018. Since you last heard from me, I’ve moved house several times, built a career in digital marketing, discovered new passions, improved my health & fitness, and met some very special people along the way. It’s almost unbelievable just how much can change in 7 years.

Recently, I’ve decided that it’d be a nice idea to start checking in on my blog from time to time to share some updates with the world. So, please keep an eye on the website over the coming months as I gradually roll these out.

Today, I’d like to discuss one life update in particular, my involvement in an exciting young startup called TravWise.

Introducing TravWise

Founded by Keshia Tatyalika in 2024, TravWise is an ecotourism agency that seeks to usher in a new era of sustainable travel. Through its development of eco-friendly holiday packages and community engagement events, this company is working hard to create a greener future; one in which travelling the world can be done without causing environmental harm. Another key goal of TravWise is to generate positive social impact for the local communities that inhabit tourism destinations, particularly underprivileged women and minorities.

The TravWise team are currently working on their initial line-up of tours in Indonesia, while also exploring potential partnerships with other sustainable businesses in the UK.

As I already announced on my LinkedIn page, I’ve been brought on board as the Chief Marketing Officer, tasked with building up the company’s brand recognition and online visibility. In case you’re wondering what exactly that entails, I have explained the role in a little more detail below.

My Responsibilities as TravWise’s Chief Marketing Officer

During my first few months in the role, the main responsibilities in my position as CMO have included:

• Social Media account management (Facebook, Instagram, Bluesky, LinkedIn, YouTube)
• Newsletter setup and management (Email Marketing with Mailchimp)
• Setup of company phone number & creation of online directory listings
• Liaising with the web team to improve website design & SEO
• Creation of marketing copy and blog content
• Graphic design for marketing materials using Canva
• Strategic communications for event and partnership proposals

I have also co-organised a public event using Eventbrite, which required venue research and in-person reconnaissance. The event, an interactive ‘paint and sip’ workshop, took place in March and was a great success. Guests spent the afternoon painting traditional Indonesian patterns onto sustainable tote bags and learning about ecotourism directly from the TravWise team.

I’m excited to see where this journey takes me next; watch this space for new updates in the near future.